The word well-known watch-making brand—- Cartier, launched its new collection Calibre de Cartier early in this year 2010. Following the spirit of the design of its first watch, this set of watch collections has combine new ideas as well as their advanced technology. However, one thing does not change, that is their spirit, the spirit about aggressiveness and innovation. This point can be now clearly found in every element of its 2010 collection —- Calibre de Cartier.

Outstanding Outlook

Masculine, one of the most significant design savvies of Calibre de Cartier, is expressed perfectly. But the expression is not though ‘big’ or ‘heavy’, instead they are slimmer and using lighter material than any old collections, like the Santos, Tank, Pasha and Rotonde.

Additionally, a smart Rome number “Ⅻ” is placed on the watch dial, making it even more masculine. This is also a term about men and design for men only. With out such masculine, the outstanding design like this would be hard and even impossible to carry.

The one in the picture above is just one out of the Calibre de Cartier watch collection series. It should be noted that steel, pink gold or a combination of the two are also available. Moreover, three dial color variances are offered this time, black, white and chocolate brown can be freely chosen according to consumers’ preference.

Advanced Technology

Innovation and aggressiveness in watch-making is another spark point of Cartier, which contribute greatly to its successful current status and future watch-making evolution. Ceramic ball bearings and the use of a pawl system over reversers have been invented by Cartier, as one of the most important and fundamental contribution it made for the entire watch-making industry. This technology is still being used in Calibre de Cartier. That is why I said above, it was a fundamental in-house technology. But for sure, after decades of watch making experience, the technique has improved a great deal and become much more sophisticated and stable than ever before.

Overall, it should be highlighted that the idea about masculine and the spirit of innovation and aggressiveness is the key to success for Calibre de Cartier as well as its world class brand.